HONDA X PHYPSDEPT Pop-Up Store Review

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HONDA X PHYPSDEPT Pop-Up Store Review

📍 Overview

- When: Friday, January 31 - Wednesday, February 5, 2025
- Where: THE HYUNDAI SEOUL B2 (108 Yeouido-daero, Yeongdeungpo-gu, Seoul)
- Instagram: https://www.instagram.com/p/DFezfThpUGa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA

Earlier this month, HONDA and PHYPSDEPT collaborated to open a pop-up store at THE HYUNDAI SEOUL. It was a must-see event for those who love Korean motorcycle culture! Recently, young people in Korea have been introduced to Honda through the Super Cub. The pop-up store was filled with various fashion items and accessories that incorporate the Honda identity.

🏁 Super Cub Raffle Event

The most talked about part of this event was the Super Cub Raffle! When you purchase a product at the pop-up store, you got a scratcher raffle ticket with a chance to win a limited edition Super Cub. This was a coveted event for anyone who loves motorcycles!

🎁 Special Offer for Honda Bike Owners

PHYPSDEPT's physical store also has a regular benefit for Honda owners; a 10% discount on purchases if you bring your Honda bike key! It's quite an attractive deal for bikers and many people like to show off their bike keys!

🛍️ Pop-up Store Layout

The store was mainly lined with various items with the Honda logo, ranging from biking-inspired clothing to keychains and hats. It seemed like everyone who rides a bike was there, and many people were buying lightweight items, like gloves and keychains.

🔥 Overall Review

This pop-up store felt like a place to share and enjoy bike culture beyond just buying and selling products. In Korea, bike culture is still not seen favorably by many people, but thanks to pop-ups like these, I think we are slowly creating a good impression for people. THE HYUNDAI SEOUL, the store where the pop-up was held, is a place that is visited by many young people, so I was proud to see the Honda brand being introduced to more people.

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